PRESS RELEASE
FOR IMMEDIATE RELEASE
LASERGRAPHICS DEBUTS WORLD'S ONLY
QUICKTIME-TO-35MM FILM TRANSFER
Irvine, California, March 15, 2004 — Lasergraphics, Inc., the world's leading manufacturer of film recorders, has dramatically streamlined the post production workflow by integrating QuickTime into its CineProducer ™ film recorder software. Further improving the flexibility of its Producer series of cine film recorders, Lasergraphics' Producers are now the world's first and only film recorders to output 35mm film directly from a QuickTime movie file.
Steve Klenk, Lasergraphics' Vice President of Marketing and Sales said, “If you can watch it in QuickTime Player, you can now record it out directly on our film recorders. It is that simple.”
“QuickTime,” said Frank Casanova, Apple's senior director of QuickTime Product Marketing, “is resolution independent and features an open and extensible file format which allows digital media to be moved seamlessly across multiple applications making it the multimedia content creation and delivery platform of choice for film professionals. Lasergraphics now makes the post production workflow process more efficient by enabling professionals to output 35mm film directly from QuickTime.”
According to Klenk, more and more post production professionals are utilizing Apple's QuickTime because it is the native file format of the most popular editing tools and it simplifies image file management. For reasons such as this, QuickTime is fast becoming the movie file format standard for uncompressed HD and SD. Until now, projects were converted into individual digital files before being recorded onto film, with approximately 130,000 image files requiring conversion for a typical 90-minute feature film. This step added unnecessary complexity, typically delayed filmout by 100 hours of processing, and wasted enormous amounts of disk space. By recording directly from QuickTime, Lasergraphics has successfully eliminated this step, dramatically speeding up the post production process.
Lasergraphics' CineProducer user interface enables a QuickTime movie to be easily inserted into a project, after which sequential frames, time codes, image previews and intensity histograms are immediately displayed. Users can adjust color correction, black level, white level, gamma, color saturation, and sharpening prior to final filmout. In addition, the bundled PrintView ™ feature allows customers to fully preview the final print before they even start exposing the negative film.
“With CineProducer,” Klenk said, “we eliminated the need for our customers to hire film recording experts. Then with PrintView, we took the guesswork out of film recording with the industry's first integrated color management system for film recorders. Now with QuickTime integration, we have reengineered the filmout process.”
With over 25,000 film recorders sold since 1981, Lasergraphics of Irvine, California, is the most experienced film recorder manufacturer in the world. The first Lasergraphics film recorders exceeded the 4K, 8K and 16K ultra-high resolution requirements of their military, medical and digital photography customers. In 1999, Lasergraphics developed leading edge film recorders for the equally demanding motion picture industry by combining their wide-ranging experience, state-of-the-art technology, and a customer-defined user interface. The results were the affordable and easy to use Producer + and Producer 2 digital cine film recording systems — rock-solid technology for film professionals.
For information contact:
Steve Klenk — Vice President, Marketing and Sales
Lasergraphics, Inc.
20 Ada
Irvine, CA 92618
Tel: 1-800-727-2655 (U.S. & Canada only)
Tel: +1-949-753-8282
Fax: +1-949-727-9282
Email: steve.klenk@lasergraphics.com
Website: lasergraphics.com
Producer +, Producer 2, CineProducer, and PrintView are trademarks of Lasergraphics, Inc.
QuickTime is a registered trademark of Apple Computer, Inc.
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